Being yourself in the world of business is surprisingly rare. Talk to anyone and they will tell you that they disguise at least some of their personality.  But what you may not know is that as many as 75% of the working population is covering up their personality.

This could be impacting your online reputation management. In this guide you’re going to learn about how being yourself can enhance your online reputation.

What is an Authentic Personal Brand?

One of things you should accomplish now is an authentic personal brand. This means you’re not sacrificing yourself for anyone. It’s a type of luxury the majority of people are unable to afford. Whether you like it or not the majority of people are putting on some sort of professional façade.

It’s exhausting and people are going to see right through it. An authentic personal brand is about being yourself even if someone else doesn’t like it.

Differentiation Makes You Memorable

The reason why so many people hide their personalities is because they’re trying to be like the masters. They will take a look at a guru and attempt to do what they do. One of the reasons why your infographic didn’t work out, for example, is because you’re doing what everyone else is doing.

One of the online marketing strategies every entrepreneur should have is the ability to be different. Protecting your online reputation is about not being fake.

People don’t remember the crowd. They remember the individuals. Here are 25 creative websites for individuals and how they improved their reputations by promoting themselves online.

It Helps with Trust

Trying to fit into a corporate mold won’t win you many friends because people are not going to trust you. They know you’re holding something back. The problem is they don’t know whether you’re holding something good back or something bad.

You need to build trust and you can only build trust by being your true self. Trustworthy brands always have the best online reputations because the modern customer only wants to deal with someone they can get behind.

You’re Focusing on the Right People

One of the justifications for trying to fit a corporate mold is people want to bring in as many customers as possible. It’s understandable that a business would want to increase its reach. The problem is these customers are unlikely to be in this for the long haul because they’re only attracted to that fake persona.

Your business is an embodiment of who you truly are. You put your heart and soul into your company, yet when you approach your customers you put on a face that isn’t yours.

The beauty of being yourself is you won’t appeal to everyone. That’s a good thing because then the only people left are the brand fanatics. These are the people who are going to become brand ambassadors. They’re the people who’re going to write great reviews about you and recommend your brand to their friends

Not everyone will like you. And that’s a good thing!

How Do You Start Defining Your Brand?

To begin with you need to start defining your personal brand, but how you do this is by being yourself. You don’t have to go through a long, drawn-out process to accomplish your goals. Do what you believe in. Don’t do something if your heart and soul isn’t in it.

That doesn’t mean you should go up to an annoying customer and tell them where to go. That’s a way to destroy your online reputation. Your personal brand should be the base line for your company. It should be something that’s just there.

Testing Your Personality

There are limits on how far you should go with your personality. By this we mean you shouldn’t give your whole personality to your target audience. Bear in mind you’re not trying to make friends with people you’re trying to do business.

Every so often you should approach your customers and ask for feedback on your performance. Get in touch and ask what they like and what they don’t like about you.

When you do this you get a rough idea about the current state of your online reputation and whether your target audience wants more or less of you.

Conclusion

Getting your online brand up and running can do a lot for your online reputation and help promote your services. Be yourself and find out what your customers dig and what they hate. A complete understanding of what your target audience wants will ensure you make the most of your online reputation.